32 seconds instead of 10 minutes: an AI agent became the first line of sales
A window and door manufacturer with its own production and a dealer network. The agent runs inside the client's existing CRM — no migration required.
Customers wrote around the clock — replies came in office hours
Inquiries arrived around the clock; operators replied during work hours, in queue order. One in ten customers waited over 20 hours for a reply — and went cold. A third of the flow came at night or on Sunday, when nobody answered at all.
A first-line agent — step by step, on top of the familiar CRM
- Week 0: the agent only observes — syncing chat history and learning how the company talks to its customers.
- Then cohort-by-cohort rollout: a share of new dialogs first, expanding gradually.
- The agent replies instantly, qualifies, and hands a warm lead to a manager; the moment a manager joins the dialog, the agent goes silent.
Three months, in numbers
the agent's median reply — operators: 10 minutes (pilot measurement: 1,765 inquiries)
agent replies under a minute — operators: 21%
of inquiries arrive at night or on Sunday — the agent closes 82% of them in the same 32 seconds
~$55K won with the agent involved over 3 months — by the client's own win stages in their CRM
time from inquiry to cash: 21.9 → 15.6 days
≈ 560 operator-hours taken off the team · in month three the agent writes 95% of all replies to customers
“Lost interest” rejections fell from 35% to 15% of all losses: a customer who gets an answer in half a minute doesn’t have time to go cold. Sales conversion at the 30-day mark: 1.6% → 1.9% (consistent on horizons of three weeks and longer). 322 warm leads handed to managers.
Pilot observations, not an A/B test: season and ad spend also affect conversion.
Month three — the best since launch
~$74K in month three by the client's own win stages in their CRM — the best month since launch
of closed deals won in the month — up from 7.9% the month before
of new inquiries handled by the agent — 1.5K out of 1.8K in a month
After the pilot the agent moved into permanent operation. The average order didn’t change — the growth came from more deals closed, not higher prices. The agent now sends 95% of all replies to customers; managers still close the deals.
Month-three figures are reconciled with the client’s CRM deal by deal — zero discrepancies.
The agent doesn't sell instead of people
It keeps the lead from dying in the queue: an instant first reply, qualification, a night shift without a night shift — and a human manager closes the deal.
Want the same first line — without changing your CRM?
The agent connects to your channels and works on top of your current system. A pilot runs two months, with targets agreed upfront.