An 11-second reply across four channels: the whole online cycle in one system
A home appliance and electronics retailer — a physical store, an online store and social selling. The full cycle on SmartCRM24: AI agent, catalog, pipeline, installment purchases, in-chat orders.
Four channels — four browser tabs
Instagram inquiries got lost while operators worked through WhatsApp; nobody replied at night; prices and stock had to be checked by hand in every dialog.
One inbox, a catalog-connected agent, installments in the pipeline
- Every channel in one inbox, with the full history of every customer.
- A first-line AI agent connected to the catalog: it answers with live prices and stock, qualifies, assembles an order right in the chat and hands over to a manager.
- The pipeline includes a “Bank application” stage — installment purchases are part of the process, not a side conversation.
Two months, in numbers
the agent's median reply · p90 — 28 seconds (measured on 536 inquiries)
agent replies under a minute — operators: 43%
of dialogs handled by the agent — ≈ 5.7K replies across 1.9K+ dialogs
of inquiries come at night or on Sunday; the agent closes 78% of them in 12 seconds (operators: 34 minutes)
~$30K in online sales recorded in the system in 2 months
pipeline conversion over the last 30 days: 1,137 leads → 57 sales
Month-over-month growth: 19 deals in June → 79 in July. The “Bank application” stage took 77 installment requests in a month. 24 orders confirmed right in the chat within two weeks.
Offline sales aren't counted here
The store also sells offline: some customers consult the agent online and buy in the showroom — those purchases are not counted above. ~$30K is only what was closed online and recorded in the system.
Selling across several channels, with installments?
We'll bring every channel into one inbox, connect the agent to your catalog and make installments a pipeline stage — like in this case.